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The skill and experience of designers can be used to communicate a message to a massive audience; to connect, to inform, to unite people instantly. Traditionally design has always been produced for a client, to communicate a client's message in the most effective way possible.
Stefan Sagmeister asks whether, if design can communicate a client's message, why not a human message; to connect people, to inspire them, to create change.
Related research:
Stefan Sagmeister who wrote the original essay asking if design could do more than decorate and inform, whether it can emotionally connect with a viewer. Here he talks about the class he teaches in Berlin and New York, 'touch someone's heart with design'.
Affluenza was a recent exhibition in London bringing together visual artists to start a discussion about the future of design in modern times. All proceeds went to the wonderful Samaritans.
The Design as Author course taught at New York's School of Visual Arts intends to prepare designers in a future where they may be responsible for the content as well as the design.
Examples of work which I think succeed in communicating a meaningful message beautifully:
Felix Gonzalez-Torres.
A series of billboards put up round New York City with an image of the recently slept in bed he and his partner shared just before his partner died.
Sue Walsh
This project came out of the School of Visual Arts NY.
In an attempt to show appreciation to the New York Sanitation Department
each member had personalised gloves made for them.
Bartle Bogel Hegarty
An award winning campaign for the charity Banardos. The copy reads: "He told his parents to f*** off, he told his foster parents to f*** off, he told fourteen social workers to f*** off. But we didn't. And we still haven't."
Stefan Sagmeister asks whether, if design can communicate a client's message, why not a human message; to connect people, to inspire them, to create change.
Related research:
Stefan Sagmeister who wrote the original essay asking if design could do more than decorate and inform, whether it can emotionally connect with a viewer. Here he talks about the class he teaches in Berlin and New York, 'touch someone's heart with design'.
Affluenza was a recent exhibition in London bringing together visual artists to start a discussion about the future of design in modern times. All proceeds went to the wonderful Samaritans.
The Design as Author course taught at New York's School of Visual Arts intends to prepare designers in a future where they may be responsible for the content as well as the design.
Examples of work which I think succeed in communicating a meaningful message beautifully:
Felix Gonzalez-Torres.
A series of billboards put up round New York City with an image of the recently slept in bed he and his partner shared just before his partner died.
Sue Walsh
This project came out of the School of Visual Arts NY.
In an attempt to show appreciation to the New York Sanitation Department
each member had personalised gloves made for them.
Bartle Bogel Hegarty
An award winning campaign for the charity Banardos. The copy reads: "He told his parents to f*** off, he told his foster parents to f*** off, he told fourteen social workers to f*** off. But we didn't. And we still haven't."
